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lidocaine gel
Skip itPrices mostly outside the sweet spot ($2.98–$13.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£168K£168K/yr · 238K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,491.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100