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lavender diffuser
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good868.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.04avg listing price — sweet spot $15–$100
Price range
Okay£3.15–£18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 42K searches