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lavender candle
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,516.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Price range
Okay£3.09–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£97K£97K/yr · 114K searches
Growth
Bad-45.0%90-day search growth — must beat 0% to launch