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latex free condoms
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£535K£535K/yr · 360K searches
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.84–£23.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,941.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand