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lateral flow test kit
Skip itSoft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,742.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£8K£8K/yr · 9K searches
Growth
Bad-49.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.14–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100