49
large candle
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£16.16avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good692.18avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.96–£28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 127K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand