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lactulose for cats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great292.08avg incumbent reviews — the moat a new listing must climb
Market size
Good£530K£530K/yr · 362K searches
Avg price
Okay£11.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad£3.96–£17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand