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35

lactobacillus salivarius

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Soft demand (-54.0% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 25Competition 23Returns 100Price range 68Avg price 80Brand share 23Review moat 61Quality gap 58

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£16.88

avg listing price — sweet spot $15–$100

Price range

Good£6.79–£32.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,054.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£3K

£3K/yr · 8K searches

Growth

Bad-54.0%

90-day search growth — must beat 0% to launch