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lactation supplement
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£385K£385K/yr · 286K searches
Review moat
Okay2,402avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Price range
Bad£6.79–£16.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf