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lactase tablets
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Price range
Great£5.03–£55.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Market size
Good£676K£676K/yr · 303K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,322.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse