50
krill oil
Worth a lookShows low returns (0.1%), but soft demand (-22.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.90avg listing price — sweet spot $15–$100
Review moat
Good703.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.30–£28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£279K£279K/yr · 151K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-22.5%90-day search growth — must beat 0% to launch