50
knee tape
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($5.00–$11.46) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,537.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£161K£161K/yr · 192K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£5.00–£11.46cheapest to priciest tracked listing — scored on the share inside $15–$100