51
knee support
Worth a lookShows a $1.7M/yr market, but a deep review moat (13,597 avg reviews) keeps it on the watch list.
Market size
Great£1.7M£1.7M/yr · 3.9M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£6.11–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,597.09avg incumbent reviews — the moat a new listing must climb