60
knee pillow
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Price range
Good£8.33–£28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£516K£516K/yr · 655K searches
Review moat
Okay3,933.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand