48
knee ice pack
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good£298K£298K/yr · 246K searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.22–£20.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,213.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf