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kids vitamins
Skip itPrices mostly outside the sweet spot ($3.54–$14.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£735K£735K/yr · 811K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,961.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.85avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.54–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100