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kids ear plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.76–£23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.61avg listing price — sweet spot $15–$100
Review moat
Bad4,840.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 84K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand