44
kids ankle support
Skip itPrices mostly outside the sweet spot ($3.30–$14.80) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,444.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 59K searches
Price range
Bad£3.30–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier