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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 18Conversion 95Competition 10Returns 98Price range 19Avg price 42Brand share 0Review moat 44Quality gap 85

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,107.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.00

avg listing price — sweet spot $15–$100

Market size

Okay£138K

£138K/yr · 98K searches

Price range

Bad£7.33–£16.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand