45
k tape
Skip itPrices mostly outside the sweet spot ($3.15–$15.43) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,833.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£94K£94K/yr · 133K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Price range
Bad£3.15–£15.43cheapest to priciest tracked listing — scored on the share inside $15–$100