54
jo malone candle
Worth a lookShows low returns (0.7%), but soft demand (-33.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£26.09avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.56–£123.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good869.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£149K£149K/yr · 224K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch