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iron fish
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.58avg listing price — sweet spot $15–$100
Price range
Good£4.87–£41.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good955.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£67K£67K/yr · 91K searches
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf