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iodine solution
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,390.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£285K£285K/yr · 349K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
Price range
Okay£3.94–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand