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iodine nasal spray
Skip itSoft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great178.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.36–£21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 28K searches
Growth
Bad-65.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier