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iodine for wounds
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Review moat
Good1,459.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£7.83–£19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£103K£103K/yr · 76K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand