63
instant ice packs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Growth
Great+98.9%90-day search growth — must beat 0% to launch
Price range
Good£5.15–£42.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.58avg listing price — sweet spot $15–$100
Market size
Okay£242K£242K/yr · 173K searches
Review moat
Okay2,286.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse