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insect repellent wipes
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+148.2%90-day search growth — must beat 0% to launch
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good536.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 55K searches
Price range
Bad£4.20–£11.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending