64
inflatable cushion
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good949.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.89–£22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 88K searches