51
ice bag
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.08–$12.94) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+132.1%90-day search growth — must beat 0% to launch
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,313.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 59K searches
Price range
Bad£3.08–£12.94cheapest to priciest tracked listing — scored on the share inside $15–$100
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