45
hydroxyapatite toothpaste
Skip itPrices mostly outside the sweet spot ($5.45–$13.17) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£396K£396K/yr · 534K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,870.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.76avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£5.45–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100