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hydrocortisone cream
Launch itA $1.3M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,941.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£2.70–£16.72cheapest to priciest tracked listing — scored on the share inside $15–$100