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hume health body scale
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£105.23avg listing price — sweet spot $15–$100
Review moat
Good908.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay£152K£152K/yr · 174K searches
Price range
Okay£51.71–£226.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand