47
hmb
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great176.2avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.47–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 55K searches
Signals Low Review Barrier