50
hiv testing home kit
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great118.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Price range
Okay£8.50–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 80K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier