48
heel support
Skip itPrices mostly outside the sweet spot ($3.67–$15.84) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,622.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 84K searches
Price range
Bad£3.67–£15.84cheapest to priciest tracked listing — scored on the share inside $15–$100