48
heel grips
Skip itPrices mostly outside the sweet spot ($2.71–$7.80) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,436.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 119K searches
Avg price
Bad£4.55avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100