41
heated mat
Skip itSoft demand (-68.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£38.43avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Good1,475.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£11.12–£233.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 53K searches
Growth
Bad-68.8%90-day search growth — must beat 0% to launch