51
heated eye mask
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.22avg listing price — sweet spot $15–$100
Market size
Great£953K£953K/yr · 506K searches
Price range
Good£8.09–£24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,003.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf