47
heated cushion
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.52avg listing price — sweet spot $15–$100
Price range
Great£8.43–£55.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,792.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 197K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch