63
heat pad
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 1.6M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£15.93avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.07–£34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,871.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand