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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 14Conversion 85Competition 10Returns 100Price range 75Avg price 95Brand share 6Review moat 24Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.58

avg listing price — sweet spot $15–$100

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Price range

Great£5.21–£118.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£100K

£100K/yr · 34K searches

Review moat

Bad5,924.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand