42
heart candles
Skip itSoft demand (-90.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good998.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 58K searches
Growth
Bad-90.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.67–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100