35
head lice repellent spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£270K£270K/yr · 173K searches
Review moat
Okay3,792.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Price range
Bad£1.44–£18.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand