49
hay fever
Skip itPrices mostly outside the sweet spot ($2.77–$13.07) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Good£554K£554K/yr · 585K searches
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,498.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£13.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier