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hair gummies
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.39–£24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,131.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay£201K£201K/yr · 177K searches
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.7%90-day search growth — must beat 0% to launch