59
gum shield
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£494K£494K/yr · 1.1M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.79–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Review moat
Bad4,245.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-40.9%90-day search growth — must beat 0% to launch