40
guardium
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£740K£740K/yr · 267K searches
Review moat
Okay3,174.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£4.83–£16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf