48
green tea capsules
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good549.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£96K£96K/yr · 108K searches
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Price range
Bad£4.17–£17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier