45
gold standard whey protein vanilla
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£36.66avg listing price — sweet spot $15–$100
Price range
Great£9.25–£107.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,308.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 27K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand