56
glasses wipes
Launch itA $1.7M/yr market growing +7.0% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,264.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Price range
Bad£3.30–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100